Projects
Keep instructions, reference files, and related chats together.
A project groups work around a campaign, brand, or recurring task.
Set up a project
- Open Projects and create a project with a clear name.
- Add project instructions: audience, tone, visual direction, required formats, and constraints.
- Attach the reference files needed for the work.
- Start or organize related conversations in the project.
- Revisit the project to compare outputs and continue the same brief.
Use instructions for facts that should apply throughout the project. Put one-off requests in the individual conversation.
Example instructions
Write for independent coffee shops. Keep copy concise and practical. Our visual direction is warm daylight, neutral backgrounds, and natural textures. Ask for missing product claims rather than inventing them.
Team work
Projects belong to a workspace. Before uploading client material, verify which workspace you are using and who belongs to it. Team roles and billing are managed separately in Settings.
Project context helps continuity; it does not guarantee every generated asset is factually or visually correct. Review the final work before publishing.