Creative workflows

Choose the right workflow for images, video, personas, and campaigns.

Workflow	Use it for
Images and video	Direct control over a model, prompt, references, and generation settings
Creative Agent	Writing, planning, and coordinated multi-step productions
Personas	Reusing a consistent character across image and video work
Projects	Keeping campaign instructions, files, and conversations together
Campaign assets	Building a coordinated set of visuals and narration
Agent skills	Reusable instructions for recurring work

Start with the output you need, then choose a model that supports its inputs. Availability, limits, and costs are shown in the composer; not every model supports every reference type or setting.

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